In "Words That Change Minds," the author instructs the reader on how to effectively reach and influence their target audience. Shelle Rose Charvet illustrates how to adapt your speech to the company you keep with an example from her own writing. This book is based on the Language and Behavior Profile (LAB Profile®), a powerful instrument for gaining insight into and control over people's actions through an analysis of their spoken and written words. Whether you're communicating with an individual, a small group, or a large audience, tailoring your language to appeal to their unconscious drives can have a significant impact.